The Automotive Aftermarket

The automotive aftermarket in the U.S. is a $300 billion market, employing 4.5 million people.

In spite of its substantial size the market is highly fragmented, with a complex web of distribution channels - and a high percentage of independent outlets, right down to Pop's Garage.

Distributing product across this class of trade can be very confusing for those who don't fully comprehend the layers of relationships and interrelationships woven into its multi-channel distribution model.


Laitmon has a long and successful history in this market. Our principal, Peter Laitmon held the position of Marketing Director for Jiffy Lube, prior to its acquisition by Pennzoil. Subsequently, Laitmon have profitably collaborated on projects in conjunction with: Mercedes Benz, BMW, Ford, Chrysler, General Motors and several European manufacturers.

Click here to see a more extensive example of what Laitmon did for Meguiar's and the OEM.

See examples of what we've done for clients in these categories: