Peter Laitmon effected a barter transaction for Peugeot when Marketing Vice President for the largest company engaging in corporate barter.
Peugeot was distributing a new moped in the U.S. market. By suggesting that Peugeot trade mopeds for media, they were able to pay for their advertising with "cost of goods" dollars.
The media company in turn re traded the mopeds to radio and TV stations running Peugeot's commercials as high value promotional items.
This was not only a financial win-win for the parties involved, but the promotions generated a great response which earned Peugeot's launch a lot of attention, and assisted in their desire to expand distribution throughout the United States.