Marco de Plano, Branding Consultant

Marco de Plano is the founder of the DePlano Group (DPG), a creative marketing agency that provides strategic branding, advertising and package design with offices in Rome, Miami and Washington DC.

Born in Italy, Marco has lived and studied in Europe, Mexico and the United States. After graduating Summa Cum Laude from Trinity, he began his career in 1979 at Burson Marsteller-Young & Rubicam (Y&R), where he serviced an international clientele by integrating the various media disciplines offered by the Y&R group of companies. During his seven-year tenure, he worked with clients including Colgate Palmolive, General Electric, DuPont, Philip Morris, Tylenol, AT&T, Iveco/FIAT, Jaguar, and Church & Dwight.

DPG has been instrumental in the development of the Bulgari Boutiques, the Vespa U.S. launch and brand licensing of the Earnest Hemingway legend.

Under Marcos direction, DPG has earned numerous industry awards. In 1984 they, designed the logo for the L.A. Olympic Torch Run sponsored by AT&T, subsequently coordinating all surrounding promotional and advertising activities with the US Olympic Committee.

In the year 2000, de Plano appeared on CNN after creating Bulgaris "New York Transit" campaign which featured the $1,850 Bulgari Subway Token Necklace. This was reported by the New York Times as the first instance that "ad copy actually generated a luxury product".

Marco and DPG assist Laitmon, Inc, with ongoing support regarding the introduction and positioning of European products in the U.S.